For anyone who has watched an episode of Jason’s Closet—the irreverent, hilarious web series hosted by London nightlife mainstay Miss Jason—his effortless charisma and outrageous sense of humor are impossible to forget. (And for those who haven’t, where have you been?) Whether he’s exploring underground queer club nights in Dalston, or taking a trip to the races at Royal Ascot, Jason’s first-person deep dives into lesser-known corners of British culture make for endlessly compulsive viewing.
But in the wake of the Black Lives Matters protests sparked by the murder of George Floyd at the end of May, and with Pride month now underway, Jason decided to call on the stylish characters that fill his proverbial Rolodex to support a more serious cause: the UKQTIBIPOC Hardship Fund, a UK-based grassroots organization fundraising for queer, trans and intersex people of color. “Essentially I wanted to use my platform and connections to do something positive for my community,” Jason explains. “I want to use the fashion industry to affect real change, and help the people it otherwise ostracizes and appropriates.”
The end product is a charity flash sale (to which Jason has lended the typically cheeky title “Cleaning Out My Closet”) featuring an array of second-hand designer pieces donated by members of Jason’s community, including FKA Twigs, Neneh Cherry, and music manager Grace Ladoja. “I’ve just been sent the most mind-blowing, exquisitely detailed press-on nails from Sylvie MacMillan that are to die for,” he says when I ask him for his personal highlights. “We’ve also got some fab Ottolinger jeans from the singer Celeste, and what I’m calling the ‘It girl’ Burberry jacket, donated by my good friend, make-up artist Daniel Sallstrom.” Also in the mix are vintage pieces from Jean-Paul Gaultier, Miu Miu, and Alexander Wang, as well as more recent designs donated by the likes of Martine Rose, Xander Zhou, and Ashish.